Executives were left open-mouthed after a staggering PR blunder at Frumptons leading FX/CFD brand ABC FX, which left them with a throbbing marketing munition waiting to explode!
The well known FX trading brand thought they had booked lovable hemp wearing TV archeologist Tony Robinson, in their quest to ‘dig deep’ for new clients to promote their new Swap Free FX trading account.
Marketing insiders commented that peace loving Tony has carved himself a niche as the ‘go to’ celeb for cross community marketing. Most notably being the smiling faced front man of the British tea time favorite ‘Tony’s Tikka Sauce’.
The CEO of ABC FX Rupert Dishcloth, was said to be furious when the wrong Robinson was booked to front their £50 million marketing campaign. The PR company Tuna Fandango responsible for the booking blunder, booked Tommy Robinson whose controversial opinions upon British immigration policy were said to be the deal breaker for ABC FX, leading to heated behind the scenes discussions in order for embattled PR firm to rescue the situation.
An insider pointed out ‘Our research showed that Tony Robinson is Mr Sunday afternoon TV, so it was really odd that Tommy Robinson was hired, with his controversial views on who belongs in the United Kingdom.’
Robinson (Tommy) is claimed to have greeted his new marketing partners, saying he was looking forward to the challenge ahead. He also came with a portfolio of unique ideas, which mainly centered on ‘putting a Union Jack all over it’.
Onlookers commented that it oddly mirrored the type of massive blunder Robinson (Tony) would make in his most famous role as gaffe prone Baldrick, on hit BBC TV show Blackadder .
In an hastily arranged press conference organized by Marjorie Schweppes the Global Head of Inspiration and Open Air Thinking for Tuna Fandango read out a short prepared statement “There is no such thing as bad publicity. Its all good branding” as the ensuing riot broke out on the streets of Frumpton causing an estimated 80 GBP of damage.
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